The Color of Money

By: Corey Pein

Within a month of becoming president of the Santa Fe-based Permaculture Credit Union—a unique financial institution based, as the name suggests, on eco-friendly principles—Don Sarich had his first encounter with a skeptical government regulator.

“One of the regulators said to me, ‘Don’t worry, you can get a job somewhere else because we’re going to shut you down.’ That’s a true quote,” Sarich says. “I thought, ‘Now I have to prove you wrong.’”

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