By CNBC
In Dubai, city of opulence and excess, the obese are worth their (over) weight in gold. In an effort to fight increasing obesity rates, the tiny Emirate has once again outdone the world in flashy extravagance by tantalizing dieters with a one-time offer: a gram of gold for every kilogram (2.2 pounds) lost over the course of a one-month challenge.
The novel weight loss initiative has struck a chord.
