‘Cash Mobs’: Flash Mobs go to Bat for Small Local Businesses

By msnbc.com staff and NBC News

Emery’s 5 & 10 is believed to be oldest family-owned five-and-dime store in the U.S. But the store is struggling, the victim — like its neighboring businesses — of the economy and a bridge construction project that has diverted traffic away and turned the stretch of Chapman Road in Knoxville, Tenn., into what the mayor himself acknowledges is a “ghost area.”

Then came last Friday.

As many as 800 people flooded Emery’s 5 & 10 Friday in Knoxville, Tenn., driving thousands of dollars in business.

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Related reading:

National Cash Mob Day
Cash Mobs (15 Feb 12)

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