By Scott Anthony
It was September, 2005. I was fresh off of a workshop with a media company where the company’s CEO noted, “Trees don’t grow to the sky forever.” The company’s core business was strong, but the CEO told the group it had to innovate to sustain success in an increasingly turbulent environment.
A couple of days later, I was talking to my colleague Matt Eyring. He said, “So Scott, you’ve been a big supporter of Apple over the past few years. What do you think about buying some stock?”
“Trees don’t grow to the sky forever,” I told Matt.
Whoops.
Since late 2005, Apple’s stock has quintupled. With a market capitalization of close to $250 billion, Apple is (at least today) the third most valuable company in the world, behind ExxonMobil and Microsoft.
Continue reading Three Critical Innovation Lessons from Apple