Can PayPal Beat Apple, Google, Amazon And Icahn In The Wallet Wars?


(Photo Credit: Eric Millette For Forbes)

By Steven Bertoni

PayPal is in the center of two battles: one for control of every transaction on the planet, the other for control of its own destiny.

The clogged roads of San Jose teem with Priuses, which merely serve as earnest slalom gates for David Marcus to blow through in his black Porsche Panamera Turbo on a January afternoon. The 40-year-old president of PayPal has been in a rush since taking the top job 21 months ago. He’s overseen a sweeping overhaul of the payment company’s technology. He’s rolled out a passel of new products to let his 143 million users pay with their phones. And he’s seen his parent company, eBay, become a public target–Carl Icahn has quietly amassed a 2% stake, ahead of a just-promised proxy fight–as the division he runs increasingly appears more valuable than the core business that purchased it.

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