The Dynamic Relationship Between Bytes and Atoms

By Catherine Austin Fitts

As the “Internet of Things” develops we are seeing a very dynamic relationship occur in retail shopping. Online stores want a bigger share of the consumer market. Consequently, we see an explosion of creative solutions for their ability to communicate and deliver to the consumer. Amazon is building out warehouses that facilitate one-day delivery. They are even filing for patents that will allow them to deliver things before they are ordered (Can you see the movie now, “Minority Report Does Retail”).

Now we see a new report from Moscow about Internet fashion retailer Lamoda’s delivery service. Lamoda’s personnel will bring what you want to try on to your door, giving you 15 minutes to try it on, advise you on fashion and taking your payment. Your deliveryman and personal shopper have become one at Lamoda. Give robotics a few years, and we could have fashion consultant robots flying in on drops or in self-driving delivery trucks.

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The possibilities here are endless. Recent reports from the scientific community have us wondering if the item or your personal shopper could join you by hologram or transponder. Perhaps you could just buy the design and print it out with an apparel equivalent of a 3D printer?

Retailers and shopping malls are fighting back – making the integration of their merchandise and floor displays with your mobile phone a more intimate experience. Statistics show that many shoppers will search on line, but still want to go down to the bricks and mortar store to try it on.

Whatever happens, wherever this goes, the creation of a young, global market accessing information and transacting through smart phones is creating a dynamic period for how we create, design, produce, distribute and use things.

As I drive around the country I am watching more and more mega-warehouses going up on the edge of the big cities. As I drive by all the huge malls, then all the huge warehouses, I wonder how this is supposed to work. As the US consumer keeps getting squeezed financially, it seems that there is growing excess in retail square footage.

Related Reading:

Russia: Where the Deliveryman Gives Fashion Advice

Amazon Chief Reveals Drone Delivery System

The U.S. Postal Service Tests Same-Day Delivery

The Retail Real Estate Implosion: The Robotics Cometh!

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