Yelp’s Deal With Yahoo Has Small Businesses Crying Foul

(Photo Credit : M. Scott Brauer/The Wall Street Journal.)

By Angus Loten

A recent deal by Yelp Inc. to provide business listings for Internet searches on Yahoo Inc. is getting bad reviews from some small-business owners, who say years of positive feedback from customers have vanished from Yahoo.

Colonial Hardwood Flooring of Lexington, Mass., amassed six years of mostly positive feedback on its Yahoo Local listing, says owner Dan Tringale. But several weeks ago, after Yahoo began posting reviews from Yelp, nearly 50 Yahoo reviews disappeared, he says.

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